Altavie Outreach Marketing – 639 Queen St W

Altavie is the latest Cannabis brand to have a pop-up shop for cannabis education and brand promotion prior to legalization.  Altavie was hosting events(yoga, workshops) daily at 5:30pm, in addition to hosting a hip space to chill or talk with their staff about recreational cannabis.

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 In the sake of journalism, I was lured out with the promise of a free alcoholic beverage.  The lower level event space was pretty cool, with a bar setup(serving tea and alcoholic beverages), DJ booth and educational area.  One employee was manning the bar serving drinks, while a couple other Altavie employees were milling about and chatting recreational cannabis with the few people that had stumbled into the space off Queen street.

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 The Altavie staff mentioned how Medreleaf is a separate subsidiary, owned by Aurora Cannabis, and they brought their own flair and quality product to the recreational market.  I have never personally smoked Medreleaf or Altavie flower, so I can’t comment on the quality of the product, but the brand elements and cohesion seem to stand-out amongst some of the other brands.

The Education Zone

The Education Zone

 Smoking Altavie bud is on my To Do list now.

 I have received a lot of requests and feedback on what rigs, pipes and smoking paraphernalia I recommend and use.  Stay tuned in the future, as I will be outlining my current smoking setup, and recommending products and giving reviews on what I like.

One Week Until Legalization

Life Cycle of a Cannabis Plant