Trailblazer: Kaitlyn Fraser - Cannabis Industry Interview
Check out my interview with Trailblazer Kaitlyn Fraser and the amazing journey that she has taken from garage tech to extraction excellence.
Excerpt below:
“People think that everyone in our industry is rolling in dough, but founders are bootstrapping and working hard to build sustainable businesses,” Fraser preaches. “There are slim margins in this industry, but with inflation and rising costs, good people and companies are getting squeezed. It is difficult to transition people from the legacy market in this environment…”
The Canadian recreational cannabis market is an ultra competitive space, but also a landscape still ripe with opportunities for brands to enter and succeed in the market. Working with great partners, having a solid go-to-market strategy, retail penetration and sustained sales velocities are all challenges to be navigated.
I agree with Kaitlyn. Being supported be a strong team of good people and collaborating with other talented partners is key to being successful. Building trust and developing brand loyalty and engagement takes time, but the cannabis industry has some of the best talent and bright, positive individuals who are looking to make a difference.
